Seminar Universitas PGRI Semarang, INTERNATIONAL CONFERENCE ON COMMUNITY SERVICE PROGRAMME 2018 (ICCSP)

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ENTREPRENEURSHIP DEVELOPMENT PROGRAM IN UNIVERSITY OFMUHAMMADIYAH SEMARANG
Ayu Noviani Hanum, Muhammad Yusuf, Eko Yuliyanto

Last modified: 2018-12-04

Abstract


Entrepreneurship Development Program (EDP) in University ofMuhammadiyah Semarang (UNIMUS) aimed at creating independent entrepreneur for its students/alumni. In the implementation of the entrepreneurship development assistance model, EDP was collaborated with some business groups, such as banks represented by BPRS Artha Surya Barokah, 6 (six) Micro Small and Medium Enterprises (SMEs) and HimpunanPengusaha Muda Indonesia (HIPMI) Semarang. EDP activities were divided into five cycles that must be accomplished by tenants, namely (1) recruitment and selection, (2) entrepreneurial schools, (3) internship, (4) entrepreneurial practices and (5) self-employment. The process of (i) selection of EDP participants/tenants consists of grantee students from PKMK, KWU and PMW (students’ organization), and also the members of UKM Kewirausahaan (UKMK) and HimpunanPengusaha Muda Indonesia Perguruan Tinggi (HIPMI PT) in  UNIMUS and the alumni that run their own business. (ii) The entrepreneurial school provides good materials such as Design Thinking (DT), Business Model Canvas (BMC), online marketing, off line marketing, branding, financial literation, and business legality. (iii) Internship program were conducted in various SMEs which have the MoU with UNIMUS or other SMEs in accordance with the tenants' interest and talent for one month. In this apprenticeship program, the owner of UMKM and EDP team took a role as mentors who provide direct business coaching. Furthermore (iv) tenants are required to conduct business practices based on the learning outcomes. Then (v) the evaluation of 27 tenants and 5 (five) selected tenants who meet the criteria will be granted as young independent entrepreneurs of UNIMUS.

Keywords: business coaching, entrepreneurship, independent

 


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