Bandeng duri lunak is one of the tasteful typical foods in Semarang that has big enough market potential. There are not much innovations to process bandeng to be processed product food but bandeng duri lunak. Here, by this devotion called PPPUD, we emphasize the increasing of creativity of bandeng duri lunak process and market size in UD Makmur Mandiri and UD Citra Semarang. Some innovations of processed foods of bandeng we applied are otak-otak bandeng, pepes bandeng and tahu bakso bandeng. Otak-otak bandeng is made of ground bandeng with some rempah spices. In process of pepes bandeng, of course we use rempah spices but we don’t use fresh bandeng. We use bandeng duri lunak. And the last, tahu bakso bandeng, mostly is alike another kind of tahu bakso we’ve known, but here, we use bandeng as the main ingredient. Beside the innovation we also concern about the marketing. To increase the quality of marketing, we did online marketing via social media such as facebook and instagram and also via online marketplace such as bukalapak and shopee.

Keywords Bandeng, Innovation, Market, Online, UMKM