Marketing for educational institutions is very important, because first, as non-profit
institution need to convince the public and customer of education that educational
institutions still exist. Second, need to convince the public and the "customer" that the
services performed really relevant education to their needs. Third, need to conduct
marketing activities in order types and kinds of education services provided can be known
and widely understood by the public, let alone the "customer" educational institutions.
Fourth, that the existence of public educational institutions is not abandoned by the wider
community and potential customers. Fifth, the high demands on the quality of public
educational institutions. Sixth, the existence of competition between among schools is
more competitive. There are currently a lot of institutions that perform marketing
management services with a good education, although they believe that the key to
winning the competition in an increasingly tight education is doing marketing
management education services as well as providing value and satisfaction to customers
through the delivery of quality services and quality. Some institutions are not doing
marketing management services with a good education, can be seen from some of the
indicators are: (1) learning management professionalism is low, (2) learning model of
education was stressed to the conventional approach, so that the education system is still
barren, backward and critical power off the child, (3) the weak commitment madrasah
bureaucrats and managers to achieve excellence as well as their lack of proficiency in
managing Madrasah, (4) there are a few teachers who have the background in the field of
study (5) deprived of education function in provide the knowledge, skills, expertise, and
moral values as well as spiritual on students.

Keywords: marketing management, educational institution